An Analysis of Students' Writing Skills Through Advertisement at SMA SWASTA YPI DELI TUA ACADEMIC YEAR 2019/2020

Abstract

The low interest of students in learning to write is caused by the lack of variety used in learning to write. Among the many variations in learning to write, the writer chose to use advertising media. Advertising is considered easy to understand and has many types so it is easy to learn it. This study aims to analyze the abilities and develop students' creativity in writing using descriptive qualitative research methods conducted at YPI Delitua Senior High School. The technique used in collecting data is observation, testing, and documentation with the results of research is Language Development with a total score of 72 (22.07%) as the first rank, then the Organization with a total score of 69 (21.10%) as the second rank, followed by by Vocabulary with a total score of 68 (20.79%) as the third rank, after that there is a Spelling with a total score of 62 (18.96%) as the fourth rank, and finally there is Content with a total score of 56 (17.12%) as the ranking fifth. Then the online advertising media that can trigger students' creativity in writing is Display Advertisement with a percentage of (53.33%) in the first rank. Rich Media with a percentage of (26.67%). Transition with a percentage of (13.33%). And Supersitial Advertisment with a percentage of (6.67%).