Penggunaan Majas Hiperbola Pada Iklan Produk Milna Makanan Bayi di Televisi

Abstract

This study aims to describe and analyze the word protrusion and the meaning of the word hyperbole in the advertisement of Milna baby food products on television. This study uses a qualitative approach with descriptive data analysis. The source of data in this study was obtained from advertisements for Milna's baby food products on television. This research data collection uses the method of listening, recording and documenting techniques. The data analysis technique used is grouping the data, identified, described, and analyzed one by one to get the desired results and draw conclusions from the data. The aspect of highlighting the hyperbole figure of speech found in the advertisement for Milna baby food products on television, includes the aspect of highlighting the word on: a) the advantages of using it, b) indirectly comparing it with other brands. The meaning of hyperbole in the advertisement for Milna baby food products on television emphasizes more on the ingredients, quality and benefits of the product.