Jurnal Internasional berjudul The Commodification of Disaster Prevention Ritual of Malay Serdang Community

Abstract

This research used qualitative method in ethnographic-cultural discipline and analyzed used the functionalism approach. The results indicate that there has been a change in function and meaning of disaster prevention ritual in Serdang Malay community. They made the ritual in the beginning of their activities as a ritual tradition that must be preserved by prioritizing the values of sincerity, voluntary and mutual cooperation and it turned to profane. The ritual from non-commodity turned to commodity that can produce services through the process of production, distribution and ultimately consumption. There are a several factors that have triggered in change and function of the ritual in Serdang Malay Community in Deli Serdang regency, one of them is openness of that community towards something new. Even so, this ritual is still ongoing because it still works in that community, especially in Serdang Malay community in Pantai Labu that consider that this ritual has positive impression in their daily lives. The strategy to preserve this ritual can be done by empowering, documenting, and developing. The results can be concluded that the factors that cause changes in the function and meaning of disaster prevention ritual in Malay Serdang community because of economic issue and the openness of that community to various outside factors through the mass media.