Please use this identifier to cite or link to this item: http://repository.umnaw.ac.id/jspui/handle/123456789/3913
Full metadata record
DC FieldValueLanguage
dc.contributor.authorNurainun-
dc.contributor.authorSyamsuri, Abd. Rasyid-
dc.date.accessioned2024-07-11T01:27:29Z-
dc.date.available2024-07-11T01:27:29Z-
dc.date.issued2022-08-01-
dc.identifier.urihttp://repository.umnaw.ac.id/jspui/handle/123456789/3913-
dc.description.abstractThis study intends to examine the impact of free shipping and discounts on consumer purchasing decisions on the Shopee marketplace with advertising as an intervening variable. The Triviona Residential Community in Dusun VI Marindal II, North Sumatra, Indonesia, serves as the study's sample. Probability sampling using a straightforward random procedure and a sample size of 213 participants was the sampling technique employed in this investigation. SEM (Structural Equation Model) is used in this data analysis technique. The study's findings demonstrate that offering free shipping has a positive and significant impact on advertising. While the discount has a negative and insignificant impact on advertising. Free shipping has a negative and insignificant effect on buying choices. Subsequent research has demonstrated that discounts have a positive and significant impact on purchase choices. Purchase decisions are positively and significantly impacted by advertising. Then, through advertising, free delivery has a positive and significant impact on purchasing decisions. Discounts have a negative and insignificant impact on consumer decisions made as a result of advertising.en_US
dc.publisherBIRCI-Journalen_US
dc.subjectfree shippingen_US
dc.subjectdiscounten_US
dc.subjectadvertisingen_US
dc.subjectpurchase decisionen_US
dc.titleJURNAL INTERNASIONALen_US
dc.title.alternativeThe Effect of Discounts and Free Shipping on Shopee Marketplace Purchase Decisions with Advertising as Intervening Variableen_US
Appears in Collections:MANAJEMEN

Files in This Item:
File Description SizeFormat 
6163-17610-1-PB (1).pdfJURNAL INTERNASIONAL792.38 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.