JURNAL INTERNASIONAL

Abstract

Student satisfaction is one of important factors to maintain sustainability of university especially in more competitiveness environment. A university has to create ways to increase student satisfaction; one of these is to establish the university with specific nuance such as Islamic Campus. The purpose of this study was to analyze the influence of Islamic nuances on student satisfaction which includes Islamic Servicescape University, Islamic Relationship, University Image, and Student Satisfaction. The research was conducted in three universities under Al-Washliyah, namely: The University of the Muslim Nusantara Al-Washliyah, AlWashliyah University in Medan, and Al-Washliyah University in Labuhan Batu. Data analysis in this study includes descriptive analysis and Structural Equation Modeling (SEM) analysis using SmartPLs. The results showed that: (1) Islamic Servicescape University influences the University Image, (2) Islamic Relationship does not influence the University Image, (3) The University Image influences Student Satisfaction, (4) Islamic Servicescape does not influence Student Satisfaction, (5) Islamic Relationship influences Student Satisfaction, (6) Islamic Servicescape through University Image influences Student Satisfaction, and (7) Islamic Relationship through University Image does not influence Student Satisfaction.