Please use this identifier to cite or link to this item: http://repository.umnaw.ac.id/jspui/handle/123456789/3932
Full metadata record
DC FieldValueLanguage
dc.contributor.authorHarahap, Mariyati-
dc.contributor.authorHidayat, Toni-
dc.date.accessioned2024-07-11T03:35:03Z-
dc.date.available2024-07-11T03:35:03Z-
dc.date.issued2023-01-01-
dc.identifier.urihttp://repository.umnaw.ac.id/jspui/handle/123456789/3932-
dc.description.abstractThis research is entitled "The Effect of Shipping and Return on Purchase Decisions of Shopee Consumers in Patumbak Village, Deli Serdang Regency". The purpose of this study was to determine whether there is an effect of postage and return on the purchasing decisions of shopee consumers in Patumbak Village, Deli Serdang Regency. The data used in this study is primary data with the research instrument in the form of a questionnaire. The population used is 1,652 (for 6 months) shopee consumers in Patumbak Village, Deli Serdang Regency ", using random sampling as many as 95 respondents. The method used in this research is descriptive quantitative method. The data analysis technique used multiple linear regression analysis with the regression equation Y = 3.198 + 0.116X1 + 0.919X2 + e. Partial test results (t) are obtained at 727 for postage and 7346 for Returns. While the results of the simultaneous F-Test obtained were 93,669. And the results obtained in this study indicate an R2 value of 81.9%, so it can be concluded that Shipping and Return Costs to Shopee Consumer Purchase Decisions in Patumbak Village, Deli Serdang Regency and the remaining 32.9% are influenced by other factors, price, product discounts. and product accessoriesen_US
dc.publisherIJECen_US
dc.subjectPostageen_US
dc.subjectReturnen_US
dc.subjectPurchase Decisionen_US
dc.titleJURNAL INTERNASIONALen_US
dc.title.alternativeThe Influence of Shipping Costs and Returns on Consumer Purchase Decisions in Patumbak Village Deli Serdang District Villageen_US
Appears in Collections:MANAJEMEN

Files in This Item:
File Description SizeFormat 
11+Mariyati+Harahap.pdfJURNAL INTERNASIONAL242.1 kBAdobe PDFView/Open


Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.