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Please use this identifier to cite or link to this item: http://repository.umnaw.ac.id/jspui/handle/123456789/5066
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dc.contributor.authorHASIBUAN, SARINAH BR-
dc.contributor.author.213114025-
dc.contributor.authorRukmini-
dc.date.accessioned2026-01-13T02:47:39Z-
dc.date.available2026-01-13T02:47:39Z-
dc.date.issued2025-07-08-
dc.identifier.urihttp://repository.umnaw.ac.id/jspui/handle/123456789/5066-
dc.description.abstractPenelitian ini bertujuan untuk mengetahui pengaruh Trend Fashion dan Impulse Buying terhadap Keputusan Pembelian konsumen di Hongkong Fashion, Medan. Metode penelitian yang digunakan adalah kuantitatif asosiatif dengan pengumpulan data melalui kuesioner kepada 93 responden. Analisis data menggunakan regresi linear berganda, uji t, uji F, dan koefisien determinasi (R²).en_US
dc.publisherFEB UMN AL-WASHLIYAH 49 2025 FEB MANen_US
dc.subjectTrend Fashionen_US
dc.subjectImpulse Buyingen_US
dc.subjectKeputusan Pembelianen_US
dc.subjectKonsumen Fashionen_US
dc.titlePengaruh Trend Fashion Dan Impulse Buying Terhadap Keputusan Pembelian Di Hongkong Fashion Jl. Sisingamanga Raja Sudirejo II Kec, Medan Kotaen_US
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